TUMS turns 75

Executive Summary

GlaxoSmithKline is rolling out new Tums Smoothies in Cocoa & Crème flavor to celebrate the brand's 75th birthday, the firm announces Nov. 14. GSK said in June it was changing the Smooth Dissolve brand name to Smoothies (1"The Tan Sheet" June 13, 2005, p. 6). The flavor is the category's first venture into chocolate, according to the firm, and the SRP on a 60-count bottle is $4.90. GSK also unveils Tums Smoothies "Take Out" packs, which hold 12 tablets in an "on the go" container for $1.56. The packs are sold in peppermint, assorted tropical fruit, assorted fruit and cocoa & crème...