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Theragran-M

This article was originally published in The Tan Sheet

Executive Summary

Walgreens has acquired the rights from Bristol-Myers Squibb to act as exclusive distributor of Theragran-M Advanced formula multivitamins, the company announces Sept. 19. "Over the last 50 years, Theragran multivitamins have earned significant customer trust and loyalty worldwide," Walgreens category manager Robert Bobber said. "The brand's strong heritage and reputation for promoting proper nutrition make it an excellent fit for Walgreens." Theragran-M will retain its original packaging, with the addition of "exclusively distributed by Walgreens" added to the label, according to a company spokesperson. The brand, which BMS retired in 2005, will be available in Walgreens in October...
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