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Wellpoint Prilosec program

This article was originally published in The Tan Sheet

Executive Summary

Wellpoint expands availability of its discount program for the OTC proton pump inhibitor into Virginia in August with "other geographies to follow," the insurer says during second quarter earnings call. The initiative "allows members, with a doctor's consent, to access a 90-day supply of Prilosec OTC for $16, considerably less than their prescription drug co-payment." Wellpoint launched the coupon plan in California and Georgia in 2003 (1"The Tan Sheet" Aug. 25, 2003, p. 6). The provider has advocated Rx-to-OTC switches in certain categories to lower healthcare costs...

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