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Nicodrops ads

This article was originally published in The Tan Sheet

Executive Summary

National print ads promoting the nicotine-free, herbal smoking cessation supplement Nicodrops Lozengewill begin appearing Aug. 8, eponymous firm announces. Ads in Ladies Home Journal, Woman's World, In Touch, the National Inquirer and three September issues of USA Today are expected to reach more than 10 mil. consumers, the firm notes. Certain ads will include a $2 mail-in rebate for the product. The La Mesa, Calif.-based company recently settled a lawsuit filed by GlaxoSmithKline that claimed Nicodrops made unfair and false claims and revised product packaging to remove comparisons to GSK's Commit smoking cessation lozenge (1"The Tan Sheet" June 13, 2005, p. 18)...
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