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ERSP referral

This article was originally published in The Tan Sheet

Executive Summary

The Electronic Retailing Self-Regulation Program refers International Nutrition Master to the Federal Trade Commission since the direct response marketer has failed to provide substantiation for its claims by a second deadline. ERSP takes issue with the truth and accuracy of the company's Spanish-speaking ads for Hepatol Complex. Problematic safety, performance and implied claims for the product include: "no risk of side effects," "helps your liver so it functions normally" and "if you suffer from any of these symptoms [including] headaches...gas, nausea, bad breath...pimples...you suffer from liver dysfunction." The claims came to ERSP's attention through an anonymous consumer complaint...
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