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Natural COX-2 inhibitor

This article was originally published in The Tan Sheet

Executive Summary

Nutracea will promote the launch of FlexProtex, a "patent-protected all-natural COX-2 inhibitor,"with infomercials by ITV Direct. Infomercials will feature company president Patricia McPeak and will begin airing on national, cable and network TV July 21. FlexProtex's patent was approved June 23, and the company notes FlexProtex's timing is "fortuitous" in light of the recent Vioxx recall. Nutracea uses proprietary technology to develop food and nutrition products from rice bran; FlexProtex will retail for $39.99...
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