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NAD’s not buying “The Antidote”

This article was originally published in The Tan Sheet

Executive Summary

Advertising for BiologicalMiracle.com's "The Antidote" will be referred to FDA for "possible law enforcement action," the National Advertising Division of the Council for Better Business Bureaus announces July 6. Product claims such as "kills all known deadly viruses and bacteria in the body" were brought to NAD's attention through its routine monitoring program. BiologicalMiracle "failed to submit a substantive response or provide any evidence to substantiate health claims" made for the product, the Council for Better Business Bureaus division states. The product was the target of an FDA Warning Letter in early 2004 (1"The Tan Sheet" Feb. 2, 2004, In Brief)...
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