Nicorette and NASCAR
This article was originally published in The Tan Sheet
Executive Summary
GlaxoSmithKline Consumer Healthcare broadens its NASCAR collaboration with an agreement to rename the 2006 "Busch Series" race at Atlanta Motor Speedway the "Nicorette 300" under a sponsorship announced June 26. The Busch series "is the second most popular form of motorsports in the U.S." and an opportunity to reach "core NASCAR fans," according to the firm's Smoking Control Products VP Bill Slivka. GSK announced its deal with NASCAR in January (1"The Tan Sheet" Jan. 31, 2005, In Brief)...
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