Pink Sheet is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By


MHRA analgesic marketing

This article was originally published in The Tan Sheet

Executive Summary

Volume-based painkiller promotions have been withdrawn by British retailers Tesco and Superdrug following two complaints upheld by the Medicines & Healthcare products Regulatory Agency, the health agency announces June 14. MHRA notes promotional offers such as "two for the price of one" and "buy one, get one free" undermine the government's limits on analgesic pack sizes, referencing a 2004 British Medical Journal study which linked reductions in suicides and liver toxicity to size restrictions (1"The Tan Sheet" Nov. 8, 2004, p. 9). The government "will consider changing the law if retailers do not act responsibly," MHRA Policy Group Manager Jeremy Mean notes...

You may also be interested in...

UK chain pulls analgesic promotion

Tesco for the second time withdraws a volume-based promotional offer for analgesics after a competitor, Alliance Boots, complains the promotion violates restrictions on retail pack sizes, the Medicines & Healthcare products Regulatory Agency (MHRA) announces Oct. 4. Tesco offered a "two for one" promotion for Wrafton Laboratories' Resolve and Resolve Extra acetaminophen products, according to the MHRA release. However, Alliance Boots told MRHA the promotion exceeds the guideline on restricting consumers' purchases of analgesics that UK retailers have agreed to follow. The British retailer withdrew a similar promotion in June 2005 (1The Tan Sheet" June 27, 2005, In Brief). The health authority reached agreements with several other retailers, according to the release...

Acetaminophen-Related Overdose Deaths Down In UK Due To Law – BMJ

Legislation in the UK limiting the package sizes for acetaminophen and aspirin has reduced the number of deaths from overdose since its enactment in 1998, a study in the Oct. 29 British Medical Journal says

Finance Watch: A SPACtacular Week For Biopharma Deals And Dollars

Public Company Edition: Four health care special purpose acquisition vehicles went public and two others announced mergers, but only one biopharma firm priced an IPO during the week of 19-23 October. Replimune’s $250m offering led recent FOPOs.





Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts