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MHRA analgesic marketing

This article was originally published in The Tan Sheet

Executive Summary

Volume-based painkiller promotions have been withdrawn by British retailers Tesco and Superdrug following two complaints upheld by the Medicines & Healthcare products Regulatory Agency, the health agency announces June 14. MHRA notes promotional offers such as "two for the price of one" and "buy one, get one free" undermine the government's limits on analgesic pack sizes, referencing a 2004 British Medical Journal study which linked reductions in suicides and liver toxicity to size restrictions (1"The Tan Sheet" Nov. 8, 2004, p. 9). The government "will consider changing the law if retailers do not act responsibly," MHRA Policy Group Manager Jeremy Mean notes...

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