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Selsun Salon

This article was originally published in The Tan Sheet

Executive Summary

Chattem will begin shipping Selsun Salon dandruff shampoo November 1, the firm announces June 16. The new line "combines maximum strength dandruff control with a salon quality shampoo" and will be offered in four formulas: classic, moisturizing, volumizing and a 2-in-1 shampoo plus conditioner; COO Alec Taylor said the line will be a "big addition" with upside comparable to the firm's Icy Hot topical extensions. Chattem's sales increased 15% to $75.7 mil. in the second quarter while net earnings more than doubled to $15.5 mil.. The firm attributed the results in part to 38% growth in the topical analgesic franchise due to strong sales of Aspercreme, Capzasin and Icy Hot, partially offset by a 9% decline in the firm's medicated skin care lines (pHisoderm, Gold Bond)...
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