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NACDS Marketplace In Brief

This article was originally published in The Tan Sheet

Executive Summary

Ensure Healthy Mom: Line of bars and shakes introduced by Abbott's Ross nutritionals division at National Association of Chain Drug Stores show June 5-7 promises "balanced nutrition for pregnant and nursing moms." Ensure Healthy Mom shakes in Homemade Vanilla and Creamy Milk Chocolate flavors are sold in a four-pack of 8 oz. bottles for $5.49. The shakes are "a good source of protein, calcium and vitamins and minerals, and help satisfy your appetite," according to promotional materials for the line, which is reaching full distribution now and is supported by a 1website. Healthy Mom snack bars offer 20 essential vitamins and minerals and are sold in a 10-pack for $3.49. Sales force is detailing products to OB/GYNs. Separately, ZonePerfect shakes will begin shipping in August. Available in Creamy Vanilla, Mixed Berry and Chocolate Royale, a four-count package will cost $4.99. ZonePerfect also is adding five new flavors to its line of bars...
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