NACDS Marketplace In Brief
This article was originally published in The Tan Sheet
Executive Summary
Ensure Healthy Mom: Line of bars and shakes introduced by Abbott's Ross nutritionals division at National Association of Chain Drug Stores show June 5-7 promises "balanced nutrition for pregnant and nursing moms." Ensure Healthy Mom shakes in Homemade Vanilla and Creamy Milk Chocolate flavors are sold in a four-pack of 8 oz. bottles for $5.49. The shakes are "a good source of protein, calcium and vitamins and minerals, and help satisfy your appetite," according to promotional materials for the line, which is reaching full distribution now and is supported by a 1website. Healthy Mom snack bars offer 20 essential vitamins and minerals and are sold in a 10-pack for $3.49. Sales force is detailing products to OB/GYNs. Separately, ZonePerfect shakes will begin shipping in August. Available in Creamy Vanilla, Mixed Berry and Chocolate Royale, a four-count package will cost $4.99. ZonePerfect also is adding five new flavors to its line of bars...
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Ensure Healthy Mom: Line of bars and shakes introduced by Abbott's Ross nutritionals division at National Association of Chain Drug Stores show June 5-7 promises "balanced nutrition for pregnant and nursing moms." Ensure Healthy Mom shakes in Homemade Vanilla and Creamy Milk Chocolate flavors are sold in a four-pack of 8 oz. bottles for $5.49. The shakes are "a good source of protein, calcium and vitamins and minerals, and help satisfy your appetite," according to promotional materials for the line, which is reaching full distribution now and is supported by a 1 website. Healthy Mom snack bars offer 20 essential vitamins and minerals and are sold in a 10-pack for $3.49. Sales force is detailing products to OB/GYNs. Separately, ZonePerfect shakes will begin shipping in August. Available in Creamy Vanilla, Mixed Berry and Chocolate Royale, a four-count package will cost $4.99. ZonePerfect also is adding five new flavors to its line of bars.... Boost extension: Boost with Benefiber and the prebiotic FOS will begin shipping July 5, Novartis says. Each 8 oz. bottle provides the suggested 3 g serving of Benefiber and is available in Chocolate, Vanilla and Orange Cream flavors. The clear and tasteless Benefiber/FOS supplement treats both constipation and diarrhea, Novartis adds, and the product is line-priced with the Boost Plus line. The launch follows the introduction of Benefiber caplets, which began shipping in March.... Amerifit Nutrition: Estroven Natural Sleep is a drug-free sleep aid aimed at women ages 40-65, according to labeling for product introduced at NACDS Marketplace. Natural Sleep contains black cohosh to "reduce night sweats," vitamin B-6 and magnesium to exert a calming effect on the nervous system, and a blend of herbs to reduce stress and normalize sleep patterns. The product will begin shipping in October and will be sold in a 24-pack next to OTC sleep aids for $8.99. Print ads will launch in late 2005 and national TV ads will break in early 2006. Separately, the company is launching Sootherbs Chest, Sinus & Throat with yerba mate for bronchial dilation. Shipping in July, an 18-count pack will cost $5.99.... |