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Tropicana FTC settlement

This article was originally published in The Tan Sheet

Executive Summary

Tropicana Products settles with FTC on health claims for the firm's Tropicanaorange juice "Healthy Heart" ad campaign, the commission announces June 2. The national print and TV ads which ran in 2002 and 2004 made claims including "drinking three cups of Tropicana orange juice a day for four weeks will raise HDL cholesterol by 21%"; drinking 20 oz. a day "will increase blood levels of folate by almost 45% and decrease homocysteine by 11%"; and drinking two cups a day for six or eight weeks "will lower systolic blood pressure an average of 10 points." The firm is prohibited from making similar claims "unless they can be substantiated by reliable scientific evidence," FTC says...
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