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Colgate restructuring

This article was originally published in The Tan Sheet

Executive Summary

Firm is on track with its current restructuring initiative, which is expected to result in savings of $40 mil.-$50 mil. this year, CEO Reuben Mark reports during a presentation at the Sanford C. Bernstein Strategic Decisions Conference June 1. The plan, announced in December, is aimed at generating savings of $250 mil.-$300 mil. over four years (1"The Tan Sheet" Dec. 13, 2004, p. 14). Colgate will maintain its strategy of focusing on limited categories such as oral care, while "play[ing] down" or divesting other segments, Mark said. The firm will continue to back its oral care franchise with promotional spending despite escalating material costs, the exec notes...
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