Pink Sheet is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

One-A-Day for cholesterol

This article was originally published in The Tan Sheet

Executive Summary

Bayer One-A-Day Cholesterol Plus is a "complete multivitamin that helps maintain healthy cholesterol levels and blood pressure levels already within the normal range," the firm maintains. The new SKU offers 10 mg policosanol to maintain cholesterol levels, as well as folic acid and calcium to help maintain healthy blood pressure. Cholesterol Plus is reaching retail outlets now and is available in 50-count ($8.49) and 100-count bottles ($14.99). National TV ads, promotional events and FSI drops are planned throughout 2005. The line extension is the first since One-A-Day Carb Smart launched in March 2004 (1"The Tan Sheet" March 22, 2004, p. 6)...

You may also be interested in...



Bayer Ready To Duke It Out With P&G On Rx-To-OTC Switches

Bayer looks to challenge Procter & Gamble's goal of becoming the leading Rx-to-OTC switch company

Ready, Set, Guidance: FDA Releases Final Details Ahead Of ASCA Pilot Launch

A trio of newly finalized guidance documents from the US agency dated 25 September explain how the Accreditation Scheme for Conformity Assessment pilot will work, and what biocompatibility and safety standards will apply.

With Preservative-Free Alaway Eye Drops, Bausch Expands OTC Portfolio Of Planned Spin-Off

Approval of Alaway Preservative Free (ketotifen fumarate, 0.035) comes 15 months after FDA submitted a complete response letter to Bausch and the active ingredient developer, Eton Pharmaceuticals. 

Topics

UsernamePublicRestriction

Register

MT142464

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel