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Yum yum Bumble Bee supplements

This article was originally published in The Tan Sheet

Executive Summary

Leiner continues its strategy of branching out into branded products through a fish oil supplement licensing agreement with Bumble Bee seafood company, announced May 10. Two formulations of Bumble Bee Seafood Supplement will begin shipping to national distribution in all channels by early July, the fish company says. A premium enteric-coated, vanilla-scented 1,200 mg softgel offering will carry an SRP of $9.99 per hundred-count bottle, while a 1,000 mg form will be value-priced at $6.99. The private labeler launched branded supplements for General Mills cereal lines in February (1"The Tan Sheet" March 7, 2005, p. 16)...

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