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Supply Side East In Brief

This article was originally published in The Tan Sheet

Executive Summary

Sigma-tau teas: Livingtonics specialty tea beverages fortified with 2g to 4g of supplement ingredients will launch by the end of the year, Sigma-tau HeathScience said at Supply Side East Tradeshow & Conference in Baltimore, Md. May 5. Three varieties of Livingtonics drinks cater to different functions: ZenBrew for the mind includes acetyl L-carnitine and CoQ10 to "support cognitive health," ResveraCarn for the heart contains D-ribose and resveratrol to "help support vascular functions" and InTouch for sports enhancement offers D-ribose and creatine monohydrate to "support the metabolism of fat and production of energy," according to product labeling. The drinks are aimed at high-end health club and health food store customers and will retail for around $4, the New York-based firm says...
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