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Ester-E sales

This article was originally published in The Tan Sheet

Executive Summary

Retail sales for Zila's Ester-E vitamin E branded ingredient increased 35% in the 12-week period ended March 19 over the previous year, despite the overall category is 42%, Zila states May 4. The downward trend for vitamin E is the result of publicity surrounding recently published negative studies on the antioxidant. The firm's nationally airing TV and radio ads for branded products Ester-E and Ester-C helped increase revenue by 14% to $9.8 mil. during the firm's fiscal second quarter (1"The Tan Sheet" March 21, 2005, In Brief)...

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