Zyrtec Ads Not “On The Ball,” Make Misleading Claims – FDA Warning Letter

This article was originally published in The Tan Sheet

25 Apr 2005
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The Tan Sheet

Executive Summary

Ads for Pfizer's Zyrtec (cetirizine) make unsubstantiated superiority claims to other allergy medicines, FDA's Division of Drug Marketing, Advertising & Communications says in an April 13 warning letter

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Zyrtec Ads Not “On The Ball,” Make Misleading Claims – FDA Warning Letter

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