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Consumer OTC Drugs

Zyrtec Ads Not “On The Ball,” Make Misleading Claims – FDA Warning Letter

This article was originally published in The Tan Sheet

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  • The Tan Sheet

Executive Summary

Ads for Pfizer's Zyrtec (cetirizine) make unsubstantiated superiority claims to other allergy medicines, FDA's Division of Drug Marketing, Advertising & Communications says in an April 13 warning letter

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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