Schering Prepares For “Turnaround”; Claritin Falls Flat In First Quarter
This article was originally published in The Tan Sheet
Executive Summary
Schering-Plough's Claritin experienced another relatively flat quarter despite an increase in promotional spending
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A 15 percent increase in over-the-counter sales of Claritin was a primary growth driver for Schering-Plough's Consumer Health Care division during the first part of 2007
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A 15 percent increase in over-the-counter sales of Claritin was a primary growth driver for Schering-Plough's Consumer Health Care division during the first part of 2007