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Curb your marketing

This article was originally published in The Tan Sheet

Executive Summary

Weight-loss patch manufacturer Curb Your Cravings should discontinue its marketing claims until "reliable and competent" testing is conducted on the product, the Electronic Retailing Self-Regulation Program recommends. The Council of Better Business Bureaus subsidiary took issue with the company's emails and online ads that included claims such as "lose up to 30 pounds in 30 days" and "put on the Patch, take off the pounds." Curb Your Cravings' claims were brought to ERSP's attention by a consumer complaint. The company disagrees with ERSP's decision, but "will modify its advertising and discontinue the use of the general performance claims," the firm states...

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