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Supplement Marketer Trudeau Files False Advertising Suit Against FTC

This article was originally published in The Tan Sheet

Executive Summary

Coral calcium marketer Kevin Trudeau is attempting to bar FTC from continuing to post a statement announcing a settlement of infomercial product claims litigation

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Trudeau’s fine increased

The U.S. District Court for the Northern District of Illinois orders infomercial marketer Kevin Trudeau to pay $37 million for violating a 2004 ban from producing or publishing infomercials by misrepresenting the contents of his book "The Weight Loss Cure 'They' Don't Want You to Know About." A judge raised the fine from more than $5 million to the amount consumers paid in response to Trudeau's deceptive infomercials, the Federal Trade Commission announces Jan. 15. The judge also expanded the three-year ban to prohibit Trudeau from disseminating or assisting to with infomercials (1"The Tan Sheet" March 28, 2005, p. 14)

Trudeau’s fine increased

The U.S. District Court for the Northern District of Illinois orders infomercial marketer Kevin Trudeau to pay $37 million for violating a 2004 ban from producing or publishing infomercials by misrepresenting the contents of his book "The Weight Loss Cure 'They' Don't Want You to Know About." A judge raised the fine from more than $5 million to the amount consumers paid in response to Trudeau's deceptive infomercials, the Federal Trade Commission announces Jan. 15. The judge also expanded the three-year ban to prohibit Trudeau from disseminating or assisting to with infomercials (1"The Tan Sheet" March 28, 2005, p. 14)

Trudeau’s fine increased

The U.S. District Court for the Northern District of Illinois orders infomercial marketer Kevin Trudeau to pay $37 million for violating a 2004 ban from producing or publishing infomercials by misrepresenting the contents of his book "The Weight Loss Cure 'They' Don't Want You to Know About." A judge raised the fine from more than $5 million to the amount consumers paid in response to Trudeau's deceptive infomercials, the Federal Trade Commission announces Jan. 15. The judge also expanded the three-year ban to prohibit Trudeau from disseminating or assisting to with infomercials (1"The Tan Sheet" March 28, 2005, p. 14)

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