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Vital Living deal

This article was originally published in The Tan Sheet

Executive Summary

Phoenix-based firm and Wellness Now have agreed to a deal that will expand Vital Living's reach to 35 states, the companies announce March 7. Wellness Now will act as a master distributor, allowing Vital Living to "achieve greater market penetration of its primary target market - local healthcare providers." Wellness Now will establish a network of providers and create electronic systems to organize Vital Living's customer base and increase product exposure...

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