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Enforma settlement

This article was originally published in The Tan Sheet

Executive Summary

Infomercial producer Modern Interactive Technology has settled FTC charges alleging the firm played an "active role" in writing, editing and producing infomercials for the Enforma System of weight-loss products, the commission announces March 1. The company and principals Mark Levine and David Richmond originally were charged in August 2000, shortly after Enforma Natural Products was charged with making unsubstantiated ad claims for Fat Trapper and Exercise in a Bottle, which comprise the system. The settlement prohibits the firm from "misrepresenting the profession, expertise, training, education, experience, or qualifications of any person who advertises, promotes, or endorses any product, service or program." Enforma Natural Products also recently settled FTC charges in an agreement that bars the company from future marketing of weight-loss products (1"The Tan Sheet" Jan. 24, 2005, p. 12)...

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