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Consumer OTC Drugs

Taro Recovering From Profit Shortage Following Branded OTC Promotions

This article was originally published in The Tan Sheet

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Executive Summary

A steady increase in sales and lowering of costs in the second half of 2004 show Taro is recovering from profit shortages that stemmed in part from promotional spending on its branded OTC products, the firm says

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Taro Readies Branded OTC Exodus With ElixSure, Kerasal Divestiture

Taro's divestiture of its ElixSure cough/cold medicine and Kerasal moisturizer brands in North America to Alterna signals the firm's exit from the branded OTC drug market

Taro Readies Branded OTC Exodus With ElixSure, Kerasal Divestiture

Taro's divestiture of its ElixSure cough/cold medicine and Kerasal moisturizer brands in North America to Alterna signals the firm's exit from the branded OTC drug market

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