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Tylenol extensions

This article was originally published in The Tan Sheet

Executive Summary

Extra Strength Rapid Release Gels "have specially designed holes in the gelcap that allow the medicine to be released more quickly than before," McNeil announces. The gels are rolling out now at food, drug and mass retailers in 24-, 50- and 100-count packages with SRPs of $4.99, $6.00 and $9.99, respectively. Rapid Release will be backed by a national campaign. Tylenol Allergy Complete (acetaminophen, chlorpheniramine maleate and pseudoephedrine HCl) features the brand's Cool Burst coating to provide "an instant cooling sensation upon administration of the medicine." The 24-and 48-count packages will cost $5.99 and $8.99 when they hit shelves in March, supported by radio and an April 3 FSI drop...

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