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Aleve Ad

This article was originally published in The Tan Sheet

Executive Summary

Bayer stresses the importance of reading the label in a new AleveTV spot that broke Jan. 14. The ad depicts a daughter concerned about her mother's use of Aleve for arthritis. The mother responds: "I checked with my doctor [and] he said Aleve is fine for me. Just follow the directions on the label." The ad comes on the heels of a recently halted study that linked naproxen to an increased risk of cardiovascular events (1"The Tan Sheet" Jan. 3, 2005, p. 3)...

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