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7-Day Miracle misses 15-day deadline

This article was originally published in The Tan Sheet

Executive Summary

The Electronic Retailing Self-Regulation Program (ERSP) requests proof for claims made by 7-Day Miracle Cleanse, Inc. for their diet program and herbal products. A 30-minute infomercial drew the attention of ERSP's monitoring program. Product claims include weight loss of 10-20 pounds in a week, immunity to all sickness and eradication of cancer in 14 days. ERSP initially contacted the marketer on Dec. 9 to request substantiation for claims, but the marketer failed to provide any information within the 15 business day deadline. 7-Day Miracle Cleanse indicated it would not submit a response to the self-regulation inquiry. The inquiry has been referred to the FTC...

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