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“Pink” Christmas

This article was originally published in The Tan Sheet

Executive Summary

Procter & Gamble gets into the holiday spirit with a new 30-second spot for Pepto-Bismol. Developed by Publicis Worldwide, the ad features Christmas elves performing the Pepto "symptom dance" established in a similar ad supporting the launch of cherry-flavored Pepto-Bismol earlier this year (1"The Tan Sheet" Aug. 30, 2004, p. 10). The dancing elves mimic symptoms the product is intended to treat (nausea, heartburn, indigestion, upset stomach and diarrhea). The commercial concludes with the tagline "pink does more than you think"...
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