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How to market like a porn star

This article was originally published in The Tan Sheet

Executive Summary

New York Times bestselling author/adult film star Jenna Jameson breaks into the supplement industry with the launch of J22, an all-natural sexual product promoted to "enhance erections and intensify the sensual experience." Currently sold on the websites ClubJennaMall.com and Jenna22.com, the supplement debuts in adult and convenience stores in January. Advertising on Howard Stern's radio show will begin in January and print ads will begin running in selected magazines during the second quarter of 2005. J22 contains 15 Chinese herbs including ginseng and jujube seed. A box of four packets carries an SRP of $19.99. ClubJenna plans to extend the sexual supplement line by the summer with two other launches...
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