Advil Multi-Symptom Cold
This article was originally published in The Tan Sheet
Executive Summary
New Advil line extension combines ibuprofen 200 mg with pseudoephedrine HCl 30 mg and the antihistamine chlorpheniramine maleate 2 mg, Wyeth Consumer Healthcare says. A 10-count package of coated capsules retails for $5.49 while a 30-count sells for $9.49. Wyeth initiated an FSI drop in November, but ads for the product have not yet broken. The new SKU also is being supported by in-store displays...
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New Advil line extension combines ibuprofen 200 mg with pseudoephedrine HCl 30 mg and the antihistamine chlorpheniramine maleate 2 mg, Wyeth Consumer Healthcare says. A 10-count package of coated capsules retails for $5.49 while a 30-count sells for $9.49. Wyeth initiated an FSI drop in November, but ads for the product have not yet broken. The new SKU also is being supported by in-store displays.... |