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Vitamin E Industry Websites Tout Benefits, Counter Meta-Analysis Findings

This article was originally published in The Tan Sheet

Executive Summary

The dietary supplement industry is acting quickly to stem the fallout from a recently released negative meta-analysis of vitamin E studies with the launch of several educational websites

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CRN vitamin E initiatives

Full-page ads in Nov. 29 issues of The New York Times, Los Angeles Times and USA Today sponsored by CRN tout the safety of vitamin E. Four experts refute negative conclusions of a recent meta-analysis, calling the study "a backwards-looking analysis" and press coverage "over the top." The trade group also has set up a 1website offering fact sheets, an FAQ section and expert opinions. The site resembles separate pages set up by the National Nutritional Foods Association and DSIB (2"The Tan Sheet" Nov. 29, 2004, p. 14)...

CRN vitamin E initiatives

Full-page ads in Nov. 29 issues of The New York Times, Los Angeles Times and USA Today sponsored by CRN tout the safety of vitamin E. Four experts refute negative conclusions of a recent meta-analysis, calling the study "a backwards-looking analysis" and press coverage "over the top." The trade group also has set up a 1website offering fact sheets, an FAQ section and expert opinions. The site resembles separate pages set up by the National Nutritional Foods Association and DSIB (2"The Tan Sheet" Nov. 29, 2004, p. 14)...

CRN vitamin E initiatives

Full-page ads in Nov. 29 issues of The New York Times, Los Angeles Times and USA Today sponsored by CRN tout the safety of vitamin E. Four experts refute negative conclusions of a recent meta-analysis, calling the study "a backwards-looking analysis" and press coverage "over the top." The trade group also has set up a 1website offering fact sheets, an FAQ section and expert opinions. The site resembles separate pages set up by the National Nutritional Foods Association and DSIB (2"The Tan Sheet" Nov. 29, 2004, p. 14)...

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