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Zocor UK ad

This article was originally published in The Tan Sheet

Executive Summary

Johnson & Johnson MSD has amended a print advertisement for ZocorHeart-Pro (simvastatin 10 mg) that contained the phrase "protection of hearts" and had not been submitted to the MHRA for "pre-vetting," the Medicines & Healthcare products Regulatory Agency announces Oct. 29. The UK health agency cited the ad because the phrase "fails to convey to the reader that Zocor Heart-Pro does not provide absolute protection from risk of heart attack and that it should [be] taken in conjunction with lifestyle changes." J&J MSD said the "error had resulted from a failure in [the firm's] internal procedures over the holiday period" and ensured the problem "would not happen again"...
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