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NAD defers to FTC

This article was originally published in The Tan Sheet

Executive Summary

Council of Better Business Bureaus division is referring a dispute over ad claims for Aventis' Allegra to FTC and FDA after Aventis declined to participate in NAD's self-regulatory process, the watchdog group says. Benadryl Allergy marketer Pfizer challenged the ad, saying Aventis "mischaracterized the nature and efficacy" of Benadryl and "inappropriately expanded a durational claim of efficacy (on a per-dose basis) for its own Allegra product to a claim of overall superior efficacy," NAD says...

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