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Enfamil says start early

This article was originally published in The Tan Sheet

Executive Summary

Enfamil LIPIL formula buyers can have 1% of their purchase price set aside in Upromise college savings accounts for their children or friends, Mead Johnson Nutritionals announces Sept. 28. The firm is funding the program following a 2003 study it conducted finding that 52% of mothers had not yet started a college savings fund for their children. Upromise accounts allow for withdrawals for educational expenses at a tax advantage. Mead Johnson does not have a set end-date for the promotion, but expects it to be a "very long-term" commitment...
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