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P&G says “you’re hired”

This article was originally published in The Tan Sheet

Executive Summary

Procter & Gamble puts product placement to work on NBC reality show "The Apprentice," starring real estate magnate Donald Trump. The Sept. 23 episode involved contestant teams competing to create promotions for new Crest vanilla mint flavor, including Mets catcher Mike Piazza brushing his teeth at a launch event...
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