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Consumer OTC Drugs

Schering Will Leverage Consumer Marketing Experience In Bayer Deal

This article was originally published in The Tan Sheet

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Executive Summary

Schering-Plough will leverage its considerable experience in consumer health sales to market Bayer's erectile dysfunction drug Levitra

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Sales of Schering-Plough's Claritin (loratadine) appear to have leveled off following a strong 2003 campaign for the over-the-counter antihistamine

Claritin Growth Plateaus As Schering Moves Ahead With Consent Decree

Sales of Schering-Plough's Claritin (loratadine) appear to have leveled off following a strong 2003 campaign for the over-the-counter antihistamine

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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