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Consumer OTC Drugs

A NAD for infomercials?

This article was originally published in The Tan Sheet

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Executive Summary

Electronic Retailing Self-Regulation Program launched in August "to look at the truth and accuracy of claims in direct response marketing," including infomercials, live home shopping channels and Internet marketing. The National Advertising Review Council supervises and administers policies for the direct response industry's self-regulatory forum...
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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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