Xtreme Tylenol: Wakeboarding, Olympics And Indie Film Festivals
This article was originally published in The Tan Sheet
Executive Summary
Recent edgy Tylenol promotions, which contrast sharply with previous traditional ads, reflect a dramatic change in marketing that coincides with McNeil Consumer & Specialty Pharmaceuticals' decision to switch ad agencies last year
You may also be interested in...
U.S. Olympic Teams Hoist P&G Brand In Vancouver, London Games
Procter & Gamble will sponsor "the most positively viewed sports property in the United States" under an alliance with the U.S. Olympic Committee
U.S. Olympic Teams Hoist P&G Brand In Vancouver, London Games
Procter & Gamble will sponsor "the most positively viewed sports property in the United States" under an alliance with the U.S. Olympic Committee
U.S. Olympic Teams Hoist P&G Brand In Vancouver, London Games
Procter & Gamble will sponsor "the most positively viewed sports property in the United States" under an alliance with the U.S. Olympic Committee