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Ester-E launch

This article was originally published in The Tan Sheet

Executive Summary

Zila's branded ingredient Ester-E will roll out to national retailers in the coming weeks, with consumer advertising beginning this month and radio promotions from national spokesperson Larry King. In the firm's fiscal fourth quarter, Zila "essentially sold all of the Ester-E that we could manufacture," CEO Doug Burkett said August 2. In fiscal 2005, the firm will add a second production line and double its 2004 marketing investment in the Ester brand with the goals of rapidly growing Ester-E and maintaining double-digit sales growth for Ester-C. In January, Zila said Ester-E could top $26 mil. in annual revenues (1"The Tan Sheet" Jan. 5, 2004, p. 13)...
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