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NACDS In Brief

This article was originally published in The Tan Sheet

Executive Summary

Bayer Alka-Seltzer Plus: Non-drowsy version of the cold medicine will begin shipping this month, Bayer says. The effervescent tablets come in a citrus blend flavor and contain 250 mg acetaminophen, 10 mg dextromethorphan hydrobromide and 5 mg phenylephrine HCI. The 20-tablet box will be line-priced with other Alka-Seltzer products and will be supported through both consumer and trade promotions, firm notes. Bayer also is adding its "easy open arthritis cap" feature to Aleve 40-count gelcaps, which will begin shipping in August. The new SKU will be easier to open than currently existing child-resistant packaging...
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