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Critters launched at kids

This article was originally published in The Tan Sheet

Executive Summary

Phoenix-based nutritionals firm Vital Living unveiled Friendly Critters probiotic product for children June 23. The critters are available in grape chewable tablets, priced at $17.95 per 60-count canister, by direct order via the phone. Vital Living markets the probiotic under subsidiary Doctors for Nutrition, targeting the physician resale market. "Anytime a child gets a cold, infection or diarrhea, and especially right after antibiotic treatment, he can help rebuild his immune system by taking Friendly Critters with meals," according to subsidiary President Bruce Howe, MD...
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