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NutraCea licensing deal

This article was originally published in The Tan Sheet

Executive Summary

Houston, Tex.-based marketing firm Nussentials will market six different NutraCea products over the next two years under a new licensing agreement, NutraCea announces Jun 8. Nussentials estimates it will purchase up to $5 mil. worth of NutraCea products over the next two years and will use its "extensive distribution network" to market the products directly to consumers. El Dorado Hills, Calif.-based NutraCea's products are based on stabilized rice bran and its derivatives and are currently sold through the company's website. NutraCea's products included in the deal will begin shipping to customers in the third quarter of 2004...
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