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GNC gets sly

This article was originally published in The Tan Sheet

Executive Summary

Supplement retailer teams with Rocky star Sylvester Stallone to offer INSTONE line of branded nutrition and diet products. The line includes metabolic and energy enhancer Leanfire and testosterone-boosting herbal supplement Forza-T. INSTONE also includes high protein and low-carbohydrate Lean Meal Options targeted to low-carb dieters, including meal replacement shakes Intake Performance and Intake Lean, as well as Intake Go pudding. GNC recently filed an IPO preliminary prospectus with the Securities & Exchange Commission as the firm prepares to go public again (see story, p. 14)...
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