Pink Sheet is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By


Colgate Max Fresh

This article was originally published in The Tan Sheet

Executive Summary

New whitening toothpaste scheduled to begin shipping Aug. 2 is infused with mini breath strips which "release an extra rush of breath freshening power," Colgate-Palmolive says. Colgate Max Fresh toothpaste is formulated in cool mint (peppermint) and clean mint (spearmint) flavors, both of which are available in a 6 oz tube and 4.6 oz liquid gel. The tube will be parity priced with Colgate Total, while the liquid gel will be priced in line with Colgate 2in1, the company says. A trial supporting the launch features two .75 oz tubes of each flavor in one pack, available in sidekick and power chute displays, Colgate says, noting it also will provide "heavy support" with TV and Internet ads, multiple FSIs, in-store displays, sampling and special packs...

Related Content

Colgate Commercial Spending Drives Q2 Volume Growth In U.S.





Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts