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Colgate relaunch

This article was originally published in The Tan Sheet

Executive Summary

Colgate Sparkling White new flavors Cinnamon Spice and Mint Zing will be supported by FSIs, sampling and in-store displays, eponymous firm announces April 19. Relaunched products will be available in 6.4 oz and 8.2 oz sizes and will carry SRPs of $2.49 and $2.99, respectively. Late March debut of new flavors results in the discontinuation of Sparkling White with baking soda and peroxide and Sparkling White with tartar control. Colgate's first quarter North American sales fell 3.5% due to a difficult comparison with prior-year sales of Simply White tooth-whitening gel, execs said during an April 21 earnings call; excluding Simple White, sales rose 2%...
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