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Tylenol ad inquiry

This article was originally published in The Tan Sheet

Executive Summary

Children's Tylenol ad that aired during a Cartoon Network Saturday morning broadcast came to the attention of the Children's Advertising Review Unit (CARU) of the Council of Better Business Bureaus during routine ad monitoring. McNeil said its targeted audience is mothers aged 25 to 49, not children under the age of 12, and "warranted that it was taking measures to help ensure that the spot does not air in the future during programming directed at young children," according to CARU. McNeil recently launched a new print and television campaign in support of Tylenol products (1"The Tan Sheet" April 5, 2004, p. 7)...
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