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GelStat Migraine launch

This article was originally published in The Tan Sheet

Executive Summary

GelStat's homeopathic remedy for "migraine and migraine-like headaches" will reach shelves at several small chains in early May followed shortly by a national Eckerd's rollout, according to the Bloomington, Minn.-based firm. Active ingredients feverfew and ginger "are combined with proprietary adjuncts to ensure rapid, effective absorption" through patented OraDose sublingual dosing system. A four-dose SKU carries a suggested retail price of $6.99. Print, radio and coupon support kicks off in July...

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GelStat Breaks Into Retail With Migraine Remedy

CEO Larry Gershman says GelStat will launch a marketing campaign to support extending its products for the first time to retail stores. The firm changed its sublingual migraine homeopathic to a single dose from two doses taken five minutes apart.

GelStat Breaks Into Retail With Migraine Remedy

CEO Larry Gershman says GelStat will launch a marketing campaign to support extending its products for the first time to retail stores. The firm changed its sublingual migraine homeopathic to a single dose from two doses taken five minutes apart.

GelStat kiosks

GelStat Corporation will open four additional mall-based kiosks in the Minneapolis, Minn. before taking the campaign regional, the firm says Aug. 16. The announcement follows the successful opening of the first GelStat retail kiosk Aug. 9 in the Mall of America in Bloomington, Minn., which has so far "met or exceeded" company expectations, GelStat said. The kiosks carry the homeopathic remedy GelStat Migraine, which began reaching stores in May (1"The Tan Sheet" March 29, 2004, In Brief). The kiosks also offer GelStat Arthritis and will begin carrying GelStat Sinus and GelStat Sleep in the fall. "High visibility in the malls creates consumer awareness, enhances credibility, and provides an opportunity for consumers to learn about GelStat products via one-on-one interaction," GelStat president Richard Ringold noted...

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