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Consumer OTC Drugs

Caltrate Absorption Comparison With Citracal Needs Clarification – NAD

This article was originally published in The Tan Sheet

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  • The Tan Sheet

Executive Summary

Promotional claims implying the absorption of Wyeth's Caltrate calcium supplement is equivalent to Mission Pharmacal's Citracal should be modified "to more clearly reflect the conditions under which bioequivalence was demonstrated," the National Advertising Division concludes following a recent inquiry

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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