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Carmona joins MedWise campaign

This article was originally published in The Tan Sheet

Executive Summary

New print ads on OTC safety feature Surgeon General Richard Carmona, MD, "speaking" to consumers about OTC medicines, the National Council on Patient Information & Safety announces March 8. The campaign, initially launched last fall by NCPIE and FDA, presents Carmona's "prescription" for taking OTCs, including questions for health care providers on what OTCs are available for certain conditions and how often the drugs should be taken (1"The Tan Sheet" Sept. 15, 2003, p. 8). Full-, half-, and quarter-page ads will be sent to health journals and pharmacy organizations to be distributed to senior and community centers. In addition, national radio spots in English and Spanish will warn against taking more than one OTC at a time with the same active ingredient...
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