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Zantac 75 Ad Comparison to Prilosec OTC Needs Revision, NAD Concludes

This article was originally published in The Tan Sheet

Executive Summary

Ad claims for Pfizer's Zantac 75 that compare the H2 antagonist to Procter & Gamble's Prilosec OTC should be modified so consumers understand the heartburn remedies have different indications, the National Advertising Division of the Council for Better Business Bureaus concludes following a recent inquiry

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Pepto-Bismol Cherry Flavor Marks First Line Extension In A Decade

The debut of cherry-flavored Pepto-Bismol represents the first time the taste of the well-known stomach remedy has been changed in the product's hundred-year history, Procter & Gamble says

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